

Dear Prospective Partner,
Thank you for taking the time to review the CLOUDWORX Racing partner program.
Our team competes at local, provincial, and national levels, combining championship performance with year-round training, community engagement, and authentic product exposure. We are seeking to partner with brands that value real-world performance validation, athlete credibility, and direct connection to committed BMX consumers.
This proposal outlines our competitive achievements, audience reach, brand visibility opportunities, and how CLOUDWORX Racing delivers meaningful, measurable value for industry partners.
We appreciate your time and look forward to exploring a potential partnership.
Sincerely,
CLOUDWORX Racing

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CLOUDWORX Racing represents the pinnacle of competitive BMX excellence. We are not just a race team, we are a family-driven powerhouse of athletes redefining what's possible in the sport of BMX racing.
CLOUDWORX Racing is more than a BMX team. It is a culture built on discipline, opportunity, and community. Founded with the vision of developing riders who excel both on and off the track, CLOUDWORX Racing represents the perfect intersection of athletic ambition and character-driven leadership.
We proudly represent the Cloudworx brand while competing at local, provincial, and national events. Our riders are coached to develop their skills, elevate their performance, and embody the values that define our identity: dedication, teamwork, and integrity.
CLOUDWORX Racing is not just about crossing the finish line first. It is about inspiring the next generation of athletes, strengthening local BMX communities, and proving what becomes possible when passion and purpose align.
CLOUDWORX Racing stands on four core pillars:
Building riders with confidence and capability on and off the track.
Racing with respect, humility, and professionalism at all times.
Supporting families, local tracks, and the broader BMX culture.
Consistently pursuing personal bests and pushing limits each season.

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CLOUDWORX Racing is redefining what it means to partner with a BMX team. In an era where digital advertising costs are rising, SEO is increasingly competitive, and brands struggle to stand out online, simply posting content is no longer enough. Attention has become the new currency and whoever controls attention controls opportunity.
Partners aligned with CLOUDWORX Racing gain more than logo placement. They tap into a system where real-world engagement translates into measurable digital presence. Every race we enter, every podium finish we earn, and every piece of content shared by families, fans, and riders creates brand impressions that spark online search activity, social sharing, and digital curiosity.
This is not passive exposure. It is active brand momentum generated through performance, presence, and a winning culture.
Our races produce attention. Our attention produces visibility. And visibility converts into digital authority that brands cannot buy through traditional marketing alone.

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After a 40-year break from racing, founder Bryan Kennedy returned to BMX in 2023 at the age of 55.
That June 2023, a catastrophic crash left him with a cracked neck, six broken ribs, a punctured lung, and a Type 4 dislocated AC joint requiring surgical plate and screws.
Against all odds, he returned in 2024 to claim 2nd place in the last race of the season. Then in 2025, he achieved the impossible: an undefeated Provincial Qualifier season, won the Provincial Finals, and earned the coveted #1 Provincial Championship Plate.

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First Place. Every Moto.
Every Race.
100% Victory Rate
First Place
2025 BMX Canada
Provincial Champion

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56+ Intermediate | Team Founder | Provincial Champion | Managing Director, Cloudworx
39 Intermediate | Team Coach | Provincial Champion | Multi-time winner
51 Novice | Provincial Finals Champion Local track 3rd overall
10 Intermediate | Provincial Champion | Rising star athlete
7 Novice | OCA Champion | Fearless young competitor
15 Intermediate | Local Points Champion Consistent podium finisher
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12 Intermediate | Provincial Finals Champion | Podium regular
6 Novice | Newest team member | Future champion in training
12 Intermediate | Team spirit leader
Consistent top performer

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CLOUDWORX Racing is not just one champion, it is a dominating Ontario BMX team. In 2025, our team captured THREE BMX Canada Provincial #1 Championship Plates across different age divisions.

2025 Provincial #1 Plate
56+ Intermediate Division

2025 Provincial #1 Plate
39 Intermediate Division

2025 Provincial #1 Plate
10 Intermediate Division
With nine competitive riders ranging from age 6-57, we represent excellence across every generation. Multiple podium finishes, consistent top-three performances, and a winning culture that attracts attention wherever we race.
Bryan 1st | Lach 1st | Quinn 1st
Chris 2nd | Ricky 2nd | Olive 3rd
Bryan 1st | Lach 1st
Quinn 3rd | Olive 6th
Bryan 1st | Lach 1st
Quinn 4th | Olive 7th
Bryan 1st | Lach 1st | Quinn 1st
Olive 2nd
Bryan 1st
Bryan 1st | Chris 2nd | Ricky 3rd
Lach 1st | Chris 1st | Ricky 1st | Jude 1st
Olive 2nd | Quinn 2nd | Hunter 3rd
Bryan 1st | Lach 1st | Chris 1st | Jude 1st
Ricky 2nd
Lach - 1st Place
Olive - 1st Place
Quinn - 2nd Place



Ricky Picco – 1st Overall
Chris Picco – 3rd Overall


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Our 2026 competitive schedule spans local Ontario events through Canadian Nationals and USA BMX championship-level races, offering partners extensive exposure across Canada and the United States while engaging diverse BMX communities, high-traffic events, national media outlets, and major North American race platforms. This full-season journey positions CLOUDWORX Racing to deliver wide-ranging visibility across multiple provinces and states, cross-border BMX networks, and some of the most prestigious competitive stages in North America, reinforcing partner presence throughout the entire competitive landscape.
Consistent weekly racing across Milton BMX, Stouffville BMX, Niagara Falls BMX, Chatham and other district tracks. Ideal for recurring partner exposure and frequent photography.
Full participation in all Provincial Qualifiers and the Ontario Provincial Finals. Strong audience turnout, official photography, and high partner visibility.
Select Gold Cup events in the USA BMX Northeast Region offering cross-border exposure and expanded competition fields.
National-level events with significant rider turnout, official media coverage, and multi-province visibility, spanning from Ontario to British Columbia.
Flagship national event featuring the highest audience reach within the Canadian BMX calendar.
The largest BMX race in the world. International exposure, elite competition, and unparalleled partner visibility at the sport’s most iconic event.

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Partners invest in BMX teams that provide consistent visibility, strong community impact, and measurable value throughout the season, and CLOUDWORX Racing aligns directly with these priorities. By delivering strong competitive results, powerful storytelling, polished branding, and a significant presence within the community, CLOUDWORX Racing creates an ideal platform for organizations seeking meaningful visibility, strategic brand alignment, and high-impact partnership opportunities.
Partner logos receive strong exposure through jerseys, helmets, banners, tents, podium photos, digital content, and consistent participation at Provincial and National events.
Partners value teams with polished branding, organized communication, structured content schedules, and dependable representation at every race and community event.
Companies support teams that uplift riders through coaching, youth mentorship, volunteering, and a positive and active presence at local tracks.
Partners respond to teams with meaningful narratives. CLOUDWORX Racing delivers a compelling story of resilience, growth, and championship-level performance.
Consistent participation and strong finishes increase exposure through race coverage, photography, and event promotion.
Partners appreciate teams that create high-quality photos, videos, race recaps, training footage, and organic product placements.
Partners seek teams that show measurable growth, rising engagement, and a clear upward trajectory.
Companies want transparent deliverables, measurable value, and a clear understanding of how a partnership will support their strategic objectives.

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CLOUDWORX Racing delivers the qualities partners prioritize most across visibility, professionalism, community impact, and competitive performance, with each element of our program providing consistent value throughout the season. This creates a partnership platform directly aligned with partner priorities and engineered for significant, measurable impact that elevates brand presence, strengthens market positioning, and reinforces long-term engagement.
Our presence at provincial and national events, combined with podium finishes, creates strong exposure for partner logos across jerseys, helmets, tents, banners, and digital media.
CLOUDWORX Racing maintains polished branding, clear communication, and dependable representation. Our presentation materials, social content, and race-day setup reflect a professional standard.
Our riders support youth development, track events, and community involvement. This presence creates meaningful partner alignment within an active and influential sport community.
CLOUDWORX Racing carries a powerful story of resilience, growth, and competitive success that delivers authentic emotional appeal.
With participation across all provincial qualifiers, podium finishes, and a championship result, the team offers reliable exposure and strong placement in event media.
We deliver continuous race-day coverage, training footage, social reels, photography, and partner-integrated media.
CLOUDWORX Racing demonstrates rising engagement, a growing fan base, and consistent visibility at major events.
Our partnership offerings include defined benefits, transparent value, and measurable exposure.

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This section highlights the value partners gain through a partnership with CLOUDWORX Racing. We will outline the key qualities companies look for and demonstrate how our team exceeds those expectations through strong visibility, professionalism, community impact, competitive performance, and compelling storytelling.
CLOUDWORX Racing is committed to delivering meaningful, measurable, and consistent value for every partner throughout the season.

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CLOUDWORX Racing provides partners with authentic product placement opportunities across competitive and lifestyle cycling environments, allowing our team to test and showcase products in real-world scenarios that reach multiple audience segments. Through this integrated approach, CLOUDWORX Racing delivers multi-dimensional brand exposure that feels genuine, increases visibility, and strengthens audience connection both on and off the track.

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CLOUDWORX Racing develops competitive performance through structured training across BMX tracks, clinics, and off-track fitness environments, ensuring riders are prepared physically, technically, and strategically while delivering authentic partner visibility. The program extends beyond the race calendar with organized off-season training, product testing, and coordinated content creation that keeps development and partner exposure active all year.

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Milton BMX is not just a track, it is a historic racing venue with roots stretching back to the 1980s. Home to the legendary Maple Leaf Nationals, this facility attracts thousands of spectators, families, and competitive athletes throughout the season.
With high-visibility positioning, significant foot traffic during race days, and a passionate community of riders and supporters, Milton BMX offers partners unparalleled exposure in the heart of Ontario’s BMX scene.

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CLOUDWORX did not just build the team, we transformed the track itself. By installing cutting-edge wireless network infrastructure, we enabled the MYLAPS timing system that powers every race at Milton BMX.
CLOUDWORX-installed wireless network ensures reliable race timing and scoring
Secured trackside banner placement opportunities for partners year after year
Enhanced the racing experience for thousands of athletes and spectators
When you partner with CLOUDWORX Racing, you're not just supporting athletes, you're investing in the infrastructure and future of Canadian BMX racing.

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Riders and families post race photos, clips, reels, and updates within hours of each event, generating immediate buzz.
Coaches and team staff actively tag partners and race tracks across social platforms, increasing visibility.
Community BMX groups frequently share or repost rider performances, podium results, and event highlights, expanding reach.
Photographer galleries receive hundreds to thousands of views per event and are repeatedly shared throughout the season.

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CLOUDWORX Racing delivers high-frequency, repeatable visibility through consistent participation at BMX Canada events across multiple tiers. Each event cycle generates immediate in-person exposure and ongoing digital amplification through published photography and shared media content.
The chart below illustrates the conservative audience reach per event cycle, highlighting the increasing impact from local to national events.
Professional photographers capture every rider in every moto from optimal vantage points. CLOUDWORX branding is deliberately positioned for maximum exposure.
15-25 per season
8-10 per season
3-5 per season
This includes trackside viewing, photographer galleries, social sharing, community reposts, and cross-platform digital reach over the full season.

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CLOUDWORX Racing maximizes partner visibility through consistent attendance at local, provincial, and national BMX Canada events. Every race features professional photographers capturing every rider in every moto from prime visibility locations such as the starting hill, finish line, and high-traffic straights. CLOUDWORX tent and banners are intentionally positioned in these zones, producing an estimated 55 to 65 percent visibility rate in published race photos. After each event, full galleries are uploaded for families to view, download, and share, extending partner presence far beyond race day.
BMX racing attracts a highly engaged, family-driven audience with strong purchasing power. Participants often include small business owners, entrepreneurs, trades professionals, and established families who invest significantly in equipment, travel, apparel, and youth development. This creates a valuable environment where partner brands receive recurring visibility from households that support community-focused organizations and prefer trusted local and regional businesses.
BMX spectators and families form an active digital audience that continues to engage long after race day. Photos, reels, and highlight clips are viewed, shared, saved, and circulated across multiple social platforms, extending partner visibility far beyond in-person attendance.
Partner visibility extends far beyond in-person attendance and expands exponentially through online sharing. CLOUDWORX Racing brand appears repeatedly in photos and videos shared online. Riders and parents frequently upload content within hours across Facebook, Instagram, TikTok, YouTube, and BMX community pages. These posts often tag:
This generates hundreds to thousands of impressions per event, with visibility continuing for weeks as galleries and shared posts circulate.
Direct exposure to riders, families, spectators, and event staff.
Recurring partner impressions across the entire race calendar.
Consistent presence in the majority of published race images, generating hundreds to thousands of views per event.
Cross-platform sharing on Facebook, Instagram, TikTok, and YouTube.
Audience reach includes BMX communities in both Canada and the USA.
Online photo galleries and shared content provide long-term exposure.
55–65 percent visibility in published event photos, achieved through intentional tent placement and consistent branding.
10–20 percent visibility, due to inconsistent or background placement.
Audience Reach Per Event Cycle (Conservative)
The chart above illustrates the conservative audience reach per event cycle, highlighting the increasing impact from local to national events.

PHOTO: CLOUDWORX Tent positioned prominently at the Starting Hill, maximizing visibility in race photography.

PHOTO: CLOUDWORX Branding strategically placed near the Finish Line, ensuring partner exposure in crucial race moments.

SCREENSHOT: Example of a photographer's gallery or social media post showcasing CLOUDWORX branding in action.

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CLOUDWORX Racing generates measurable digital engagement that peaks during Ontario Provincial Series events. Consistent race-day posting, official track photography, and community sharing create strong visibility for partners throughout the season. The Meta Insights data below reflects verified performance results from July 1 to November 1.

UPLOAD: Meta Insights Screenshot (Views, Watch Time, Top Posts)
Strong season-long audience growth
High scroll-stop effectiveness
Likes, comments, and shares demonstrating active engagement
Long-form retention driven by race videos
Fully authentic audience reach
Digital engagement amplifies every race-day impression. Partners benefit from recurring visibility as our race results, photos, and highlight clips are shared across Facebook, Meta groups, Ontario BMX communities, and rider networks throughout the region.

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In today's crowded digital marketing landscape, gaining attention is both costly and complex. Brands invest heavily in SEO and advertising, yet often compete for the same keywords and limited digital space. Larger competitors can easily outspend and replicate strategies, making sustained differentiation challenging.
CLOUDWORX Racing offers a unique competitive edge that money alone cannot buy: real-world engagement that converts directly into digital authority. Every race, every podium finish, and every shared photo or video generates authentic brand signals – the precise digital trust markers that major search engines and AI systems use to validate brand relevance and elevate online visibility.
CLOUDWORX Racing transforms race-day excitement into enduring brand momentum, turning physical visibility into long-term digital equity. This is not passive exposure, it is a performance-driven amplification engine that strengthens a partner’s online presence long after the gates drop.
Physical Presence. Digital Authority.

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The digital marketing landscape is increasingly competitive, expensive, and unpredictable. For businesses without enterprise-level budgets, traditional SEO and paid advertising are risky investments with no guaranteed results.
CLOUDWORX Racing offers a far more efficient and measurable alternative.
Traditional SEO, paid advertising, and backlink campaigns demand long-term retainers with high costs and no guaranteed ROI.
Annual SEO + Ads Costs: $20,000–$60,000+ with no guaranteed results.
Even white-hat SEO techniques are vulnerable to Google algorithm updates. A single update can:
Google releases thousands of updates annually, forcing businesses to continuously increase budgets, recover from ranking drops, and replace organic traffic with paid ads. Google's financial incentives favor paid ads, not your organic success.
Unlike temporary digital campaigns, partnership with CLOUDWORX Racing provides lasting brand authority that grows over time.
Partner logos are permanently attached to event media, race footage, and team photography for years to come. Your brand gains lasting exposure.
Social posts, podium moments, and family/community sharing ensure your brand continues to reach new audiences organically, amplifying reach beyond paid campaigns.
Your investment builds enduring brand recognition and goodwill, not just fleeting traffic vulnerable to algorithm shifts or ad spend limits.
A partnership with CLOUDWORX Racing is not a cost, it is a high-return marketing investment that delivers real-world visibility, long-lasting authority, and measurable brand value without the risks of algorithm changes or rising ad costs.

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CLOUDWORX Racing does not rely on chance, trends, or one-time exposure. Our brand impact is created through a repeatable performance-driven cycle that converts real-world racing moments into long-term digital authority, a system traditional marketing cannot replicate or outrun.
The Flywheel Effect: Each race restarts the cycle, adding more mentions, more searches, more authority, and more value, creating a momentum loop that grows stronger every season.
What begins at the gate does not end at the finish line. It accelerates online, where today’s business decisions are made.
Our team competes at high-attendance BMX events across the province and beyond. Every appearance delivers physical visibility, fan interaction, and on-site brand impressions.
Families, riders, photographers, and spectators capture and share race moments. These posts become organic content assets, generating mentions, engagement, and social proof without paid ads.
Exposure triggers curiosity. People search partner names, click profiles, visit websites, and engage with brand stories, increasing branded search volume and online visits.
Search engines recognize increased branded activity, mentions, and engagement as trust indicators. This strengthens partner credibility, SEO performance, and digital footprint.
As authority compounds, partners benefit from rising search visibility, more brand touchpoints, and increased awareness, without ongoing ad spend.

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In digital marketing, success is temporary. Competitors can replicate keywords, buy ads, reverse-engineer SEO strategies, and outspend smaller brands. What cannot be copied is winning, and the digital authority that follows it.
CLOUDWORX Racing is a championship-caliber program. Our presence at races does more than earn podiums; it amplifies partner brands through moments that algorithms recognize, communities celebrate, and competitors cannot duplicate.
When we win, cameras come out. Photos are shared. Videos circulate. Riders are tagged. Families talk. Brands are noticed. These are real, human-driven signals that create the most valuable form of digital validation in the modern marketing landscape.
Winning is not marketing. Winning is proof. And proof is the strongest conversion asset any brand can leverage.
Competitors can copy ads.
They can copy keywords.
They can mimic branding.
They cannot copy victory.
They cannot recreate YOUR brand on OUR podium.
Partners aligned with CLOUDWORX Racing inherit the brand lift, visibility, and trust that victory delivers. This positions your business in front of the audience and firmly on the winning side of it.
This creates a moat traditional marketing cannot build. Once a partner secures this position, it becomes exceptionally difficult, and often impossible, for competitors to take it away.
Competitors Can Copy Campaigns.
They Cannot Copy Champions.

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Experience CLOUDWORX Racing in action across Ontario Provincial Qualifiers, Gold Cup events, and UCI-sanctioned championship races. These race videos provide authentic, high-energy proof of performance and showcase partner branding in competitive, high-visibility environments.
Each video highlights jersey branding, number plate visibility, tent placement, and equipment integration, delivering consistent, measurable partner exposure during the most competitive events of the season.

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CLOUDWORX Racing offers a comprehensive Partnership opportunity, delivering measurable media value and strong brand alignment through a multi-faceted approach.
CLOUDWORX Racing delivers significant measurable media value through professional photography, social sharing, gallery views, race promotions, and trackside visibility.
Digital activity amplifies every on-track impression through consistent social growth and community engagement.
Strategic tent and banner placement positions CLOUDWORX Racing partners at the center of spectator, rider, and media attention.
CLOUDWORX Racing provides partners with a powerful combination of reach, frequency, credibility, and community alignment.

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Your partnership investment directly supports competitive excellence. We allocate resources strategically to maximize performance, visibility, and professional operations across every level of our team.

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To ensure all branding is included on team jerseys, number plates, tents, banners, website pages, and digital marketing materials, the deadline for securing a 2026 partnership package is:
FINAL DEADLINE: APRIL 15, 2026
Partners confirmed after this date may join mid-season and will receive social media visibility only, as they will not appear on initial printed apparel or race-day signage.
All production windows align with the first Ontario Provincial race in June 2026 (Milton).
To ensure high-quality reproduction across apparel, number plates, tents, banners, and digital platforms, all partners must provide camera-ready artwork by the partnership deadline.
These requirements ensure consistent color accuracy, print quality, and professional presentation across all CLOUDWORX Racing materials for the 2026 season.

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Premium logo real estate is strategically aligned with race-level visibility and event exposure. CLOUDWORX Racing thoughtfully limits premium branding placements to maintain clarity, exclusivity, and maximum impact in photos, videos, and race-day broadcasting. Jersey and number plate placements are reserved exclusively for mid- and high-tier partners, ensuring prime visibility and brand association with top-level performance.

Number plates offer high visibility during staging, racing, and finish-line photography.
Placement is structured along front facing right side plate zone to maintain visibility and design clarity.
Not available for Tiers 5 (Regional / Local Partner) and below

CLOUDWORX Racing jerseys contain defined premium, secondary, and supporting logo zones, optimized for maximum brand exposure.
Placement is distributed across premium, secondary, and supporting logo zones.
Secondary logo sizes:
Supporting logo sizes:
No jersey branding
Additional branding opportunities for team tent, pit apparel, hats, pants, banners, and event-day assets appear on the following card.

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These mockups illustrate how partner branding is applied across CLOUDWORX Racing’s event assets and team gear. To maintain exclusivity, clarity, and a professional presentation, event-day branding is reserved for our top three partnership tiers:
Lower tiers receive digital, social, and community recognition and do not include event-day apparel or pit-area branding placements.
These mockups represent approximate placement and scale. Final artwork will use camera-ready partner files (PDF, EPS, AI, SVG, or high-resolution PNG).






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This table provides a comprehensive overview of all CLOUDWORX Racing branding assets, including their estimated imprint sizes and the total number of partner placements available for each item.
This detailed inventory ensures clarity and provides a precise understanding of all available branding opportunities.

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Thank you for taking the time to explore CLOUDWORX Racing. Our goal is to create meaningful, collaborative partnerships built on visibility, impact, and shared success. We designed our onboarding process to be simple, transparent, and seamless from start to finish.
After our conversation, we will finalize the partnership level that aligns best with your goals, activation strategy, and brand positioning.
Once confirmed, our team begins managing all integration points, including:
Everything is fully managed by our team to ensure a smooth and professional onboarding experience.
Your brand becomes part of every key moment, including:
Visibility is delivered consistently throughout the year across race-day, digital, and community channels.
You will receive regular updates throughout the season on:
This ensures complete transparency and alignment with your marketing objectives.
Availability is limited. Secure your tier today to begin the onboarding process immediately.
Bryan Kennedy
Founder, CLOUDWORX Racing📧 bryan@cloudworx.ca
📞 855.BMX.RACE Ext.229

Performance-Driven Racing Team